Fablr Press contact

Press kit

Fablr, in one place.

Fablr is the world's most advanced biography service: a real time voice biographer that interviews like a patient friend, sees the photographs a family shares, and turns spoken memories into a hardcover book in the storyteller's own words.

This is an AI story and a human story at once. Fablr uses the most advanced AI available to remove every barrier between a storyteller and their memoir: nothing to install, nothing to type, no prompts to answer, no blank page to face. If they can take a phone call, they can do this, on any device with a microphone: a computer, tablet, or phone.

A storyteller photographs a gold pocket watch with the Fablr app
01Photograph a keepsake, right from the app.
The Fablr app asks whose pocket watch it was while the storyteller answers by voice
02Fablr asks about it, in conversation.
A printed Fablr chapter titled The Watch with a photo of the pocket watch
03It becomes a written chapter in the book.

01

Product fact sheet

Price
$149, billed once
Renewal
No auto-renewal.
What's included
One hardcover book. Families can download everything they create, including the audio recordings, to keep.
Book format
Hardcover, 8.5 x 11 inches, full-color interior. Up to 300 pages included; longer books to 480 pages add a one-time $20 extension fee.
Printing
Printed to order in full color
Shipping
Free standard shipping in the US. Taxes are extra.
Guarantee
30-day money-back guarantee.
Language
English
What the storyteller needs
Any device with a microphone: a computer, tablet, or phone
What the storyteller does not need
No typing. No passwords. Nothing to install in the browser.

Guided voice conversations at the storyteller's own pace can become a hardcover book of their life in their own words.

How it works, step by step

  1. Get to know you. The biographer asks the questions and remembers the answers; the storyteller tells the story. Conversations, not questionnaires.
  2. Loved ones contribute. Family joins from a simple link by text or email. Nothing to download, no app to install.
  3. Crafted stories. Conversations and contributions automatically turn into chapters.
  4. The hardcover book. A keepsake, made to last, with free standard shipping in the US.

02

See it in action

A recording of the Fablr interface while a storyteller speaks. Their words become text as they talk.

  • 01

    Their words appear on screen in real time.

  • 02

    Fablr asks the follow-up a good interviewer would.

  • 03

    Every recording is saved with the finished story.

Download MP4
Read the transcript

Biographer: I'm curious, what wisdom would you like to pass down to future generations?

Storyteller: When I think of my children, I hope they find joy in the present moment, because tomorrow is not promised, that they love each other the best that they can, and remember how important family is.

Biographer: That's a beautiful sentiment, finding joy in the present. Was there a moment in your life that taught you how precious each day is?

Storyteller: A good friend of mine just had a heart attack, and it was really sobering. Reminded me how precious life is and that we can't take it for granted.

Three more product demo films are in the asset library below

03

The book itself

Each book is a hardcover with a casewrap binding, printed to order in full color at 8.5 by 11 inches. Books start at 24 pages and include up to 300; longer books run to 480 pages for a one-time $20 extension fee. Standard shipping in the US is free, and taxes are extra.

Readable spreads from a finished sample book, exactly as printed.

Open sample book spread titled The Apricot Tree
The Apricot Tree Download JPG
Open sample book spread titled The Watch
The Watch Download JPG

04

Founder bio

I'm Jim Sink, founder of Fablr, based in Northern California. Before Fablr, I worked at Microsoft on the Xbox and later led Avatar Reality, the company behind the virtual world Blue Mars. I then stepped away from technology to teach, volunteer, and raise a family. I came back to tech because I miss the voices, stories, humor, and points of view of people I have lost.

Fablr is a virtual biographer. It talks with your loved one, asks the follow-up questions a good interviewer would, and turns spoken memories into a hardcover book while preserving the recordings. Fablr can invite family and friends to share their side of the story. It is the difference between giving someone an assignment and hiring them a biographer. My goal is to save a million stories, so families can hear what made their loved ones who they are, in their own voices.

Jim with his dad
Jim with his dad Courtesy Fablr Download photo
Jim, founder of Fablr, on a ridge in the northern Sierra
Jim, founder of Fablr Photo: Jim Sink Download photo

05

Affiliate and commission

Commission
15% of the one-time $149 purchase, about $22 a sale
Referral window (Awin)
30-day cookie
Validation (Awin)
Transactions auto-validate after 37 days
Publisher network
Awin, advertiser 129049
Publisher routes
Skimlinks through Awin

The referral window and validation figures above are Awin's. Publishers already on Awin can search advertiser 129049 and apply directly. Creators and individual partners, email us and we will set you up directly.

Request affiliate details

06

For editors reviewing Fablr

Ask, and we send two 100% off codes: one for you, one to give away. Each is a full comp, the same thing a paying customer gets.

Each code opens a full Fablr account for a year and covers the hardcover book if the family decides to make one, US shipping only. That is the review account the founder video mentions, at full strength: there is no reduced review tier and no watermarked demo. We include the second code because the fastest way to understand what Fablr does is to watch someone else's family use it.

Fablr does not lend out sample books, so there is nothing to ship back.

Purpose
The first code is for editorial evaluation, for you and your publication to assess Fablr. The second is a gift. Give it to whoever you like, including a family member or a reader, with no editorial strings on them either.
Returns
None. Recordings, stories, and any book made with a code belong to the family that made them.
Obligation
None. Taking a code does not commit you to covering Fablr, and nothing here depends on the coverage being positive.
Editorial control
Yours. We do not read, review, or approve coverage before it runs.
Delivery
Codes arrive by email, so we do not need a mailing address. If a book gets made, the shipping address is collected in the order flow. Fablr prints and ships in the United States only, so a code given to a family outside the US covers the year of access but cannot be redeemed for a printed book.
Request review materials

Disclosure language

Accurate for Fablr, and yours to adapt to house style.

Complimentary materials

Fablr gave [Publication] two complimentary codes for this review, each covering a year of access and, for recipients in the United States, the hardcover book at no charge if their family chooses to make one. Fablr did not review or approve this coverage before publication.

Affiliate links

This article contains affiliate links. If you buy through one, [Publication] earns a commission. Fablr runs its publisher program on the Awin network at a standard 15% commission.

We stopped there on purpose. If your policy calls for a line about commission not affecting your coverage, write your own: only you can say what is true of your newsroom, and we will not put that claim in your mouth.

Everything at once

All press photography and both logo files in one folder. Videos are listed below as individual downloads.

Full media kit

One ZIP with every approved logo, photo, product image, and a manifest of formats, dimensions, credits, and rights. No login required.

Download the media kit (ZIP)

Logos

Official Fablr marks for editorial use.

Product photography

Downloadable hardcover product photography.

The story sequence

The three frames from the top of this page, showing a keepsake become a printed chapter.

A storyteller photographs a gold pocket watch with the Fablr app
Photographing a keepsake Download JPG
The Fablr app asks whose pocket watch it was while the storyteller answers by voice
The conversation on screen Download JPG
A printed Fablr chapter titled The Watch with a photo of the pocket watch
The printed chapter Download JPG

Instagram and social creative

The official Fablr profile and selected launch graphics.

Fablr social creative titled The keepsake
The keepsake Download JPG
Fablr social creative titled Hear their voice
Hear their voice Download JPG
Fablr social creative titled The conversation
The conversation Download JPG

Featured commercial

A produced introduction to the Fablr experience.

Product demos

Three short films show the storyteller and contributor experience.

Create your first story

Download MP4
Read transcript

After you sign in, Fablr lands you here on your dashboard. Tap Biographer to start your first story. Fablr is ready when you are. Tap Start to begin. Today, I wanted to explore your military career. Tell me about the day you enlisted. You answer however you like. Your words become text as you speak. It was the summer after I graduated. My father drove me to the recruiter's office. What was going through your mind on that drive? When you're done, tap the same button to stop. To find your story, tap Library. Give it a few minutes. When the biographer is done, your story lands right here. Tap any story to read it, share it, or keep adding to it.

Add a photo

Download MP4
Read transcript

A single photograph can hold an entire story. To add one, tap Capture. Take a new photo or choose one you already have. A snapshot, a postcard, an old letter. When it looks right, tap Use Photo. Your biographer looks at what's in the picture and asks you about it. I see an antique pocket watch in a velvet box. Can you tell me about what makes this special to you? You tell the story behind it in your own words. When you're done, tap Stop. Your photo and its story land in your library together.

Contributor flow

Download MP4
Read transcript

When you invite someone, a simple link lands on their phone by text or email. They tap it, and there you are, nothing to download, no app to install. Just one tap to begin. No sign up, no password to remember. Your biographer already knows how they fit into your life, so it asks about the moments the two of you shared. You and Margaret opened the hardware store together. What was that first day like? They just talk, the same easy way you do, and before they're done they can leave a question of their own for you to answer next. Their words land right inside your story, in a voice only they could give it.

Supporting reels

Short conversation, contributor, and photo-capture clips.

08

Contact

Press and media

Interviews, review copies, images, and fact checking.

[email protected]

Affiliate and partnerships

Commission terms, Awin joining, and deep links.

[email protected]

Or reach the founder directly: Jim at [email protected].